Where This Started

Roll Gear began with a military line. Not as a marketing angle — as the reason the company exists. Two Navy veterans built a brand for the people they served alongside, and everything else grew from there.

The Standard

15% off, every day, on everything we make.

The discount we extend to veterans, active duty, and first responders does not expire. It is not a sale. It is a standard.

Who It's For

Veterans and retirees. Active duty, every branch. National Guard and Reserve. Law enforcement, fire and rescue, EMS, and emergency dispatch.

If you served, or you serve now, this is for you.

How to Use It

Enter code RGMILITARY at checkout. That's it — no account required, no paperwork, no expiration date.

Because it's a standing 15%, it can't be combined with other discount codes — but free shipping still applies.

The Collection

The Military & First Responder collection is where this brand started. It's still here.

Shop Military & First Responder

More about who we are and why we build this way on the About page.